Now in its third generation, the all-new Kia Ceed strengthens Kia’s presence in the European C-segment with a mature and athletic new design, innovative new technologies, and a more engaging drive.
Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. More than 640,000 of the second-generation model were built between 2012 and 2018. As it enters its third iteration, the Ceed is expected to account for an even greater proportion of Kia’s European sales.
Emilio Herrera, Chief Operating Officer for Kia Motors Europe, comments: “After more than a decade on sale, the Kia Ceed continues to underpin the brand’s consistent growth across Europe. Like its predecessors, the new model has been designed and engineered exclusively for European buyers, fine-tuned thanks to the feedback from a growing Kia customer base. More than 1.3 million Ceed vehicles have been manufactured here since 2006, and the new model builds on everything that owners loved about earlier generations.
“The Ceed offers a contemporary, recognisable design, something which has been a key strength for the model since its inception. Advanced new technologies make the Ceed more comfortable, convenient to use and safe. Meanwhile, a range of new engines and European-tuned ride and handling will make it more enjoyable and engaging to drive. And Kia’s unique seven-year warranty provides unrivalled reassurance to customers about the quality of their new vehicle.”
The Ceed five-door hatchback and Ceed Sportswagon goes on sale in the UK on 1 August as production of the Ceed five-door hatchback began in May.
Market position: An expanded role for the Ceed in the European C-segment
The Ceed occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty vehicle to drive, while also being one of the most reliable, practical and recognisable. Aided by an expanded product line-up, which grew with the arrival of GT and GT Line models, Kia’s C-segment hatchback represents the ‘centre’ of the brand.
More than 1.3 million cee’d models have been built at Kia’s Slovakia manufacturing facility since its introduction in 2006. The five-door hatchback makes up the majority of sales, while Sportswagon models have accounted for approximately 40 per cent of all cee’d sales since its launch in 2007 (compared to around 30 per cent for other C-segment vehicles with tourer variants).
The Kia Ceed range has been designed at the brand’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer. Carrying over the sporty, emotional design character of the Stinger, the Ceed conveys a more self-confident new look – one that is both emotive and precise in its execution. So what’s new?
- Lower, wider, and with a longer rear overhang than the car it replaces, the Ceed’s cab-rearward silhouette is now more sport-like.
- Straight lines replace the rounded-off edges of its predecessor, evolving the front of the car
- Wider ‘tiger-nose’ grille and lower air intake, and precise, linear shapes framing its ‘face’.
- ‘Ice cube’ LED daytime running lights as standard, echoing the appearance of earlier Kia GT and GT Line models.
- New LED daytime running lights give the Ceed greater visibility on the road
- 11 paint finishes to choose from
- Selection of wheels and designs including 15-inch steel wheels, 16-inch steel or aluminium wheels, and 17-inch two-tone diamond-cut alloy wheels.
Sharing near-identical dimensions to the five-door hatchback, the Ceed Sportswagon features a longer cargo area and rear overhang. Extending the straight lines of the bodywork, and capped with a subtle tailgate spoiler, the Ceed Sportswagon joins its five-door hatchback sibling in presenting a stable, sporty aesthetic. The rear overhang is extended by 115mm (now 1,070mm) compared to the outgoing model. At 4,600mm in overall length – 95mm longer than its predecessor – the new model offers significantly more cargo space.
Interior design: Contemporary interior design with more efficient packaging
Inside the cabin, the Ceed is more ergonomic than ever, and with higher-quality materials used throughout. The cabin architecture from the most recent Kia vehicles has been adapted for the new Ceed, with the dashboard laid out horizontally for a more sculptural, seamless and slimline appearance. This design also creates greater space and a sense of openness for the front passenger, creating more room in the footwell and a clearer view ahead.
Surfaces are finished with metallic or satin chrome trim, with buyers able to choose from a range of cloth, synthetic leather or genuine leather upholstery. A leather-wrapped steering wheel and gearstick are also available as an option. The boot in the hatchback is 15 litres larger now totalling to 395-litres. Whereas the in the Sportswagon, it’s 97 litres (18 per cent) larger than the outgoing model, expanding to 625 litres in capacity
Innovation sits at the heart of the Kia Ceed, which will become the most high-tech car in its class when sales commence. The cabin features a wide range of new technologies to enhance comfort and convenience for occupants:
- Infotainment available in 7.0-inch touchscreen audio system or 8.0-inch touchscreen navigation system and Kia Connected Services powered by TomTom®.
- Apple CarPlay™ and Android Auto™
- JBL® Premium sound system with Clari-Fi music restoration technology.
- Standard technologies include full Bluetooth smartphone integration, as well as automatic lights and keyless entry.
- A Drive Mode Select system will enable owners to tailor their driving experience, with Normal and Sport mode.
- An optional heated windshield – The first time this technology has featured in a Kia, it melts away frost, ice and windscreen mist at the push of a button.
- A wireless smartphone charger, heated and ventilated front seats, and heated rear seats are also available.
- On the outside, the Ceed is fitted with newly-designed ‘ice cube’ style LED daytime running
- Optional ECO Pack features an Active Air Flap, which closes and opens depending on engine cooling requirements..
- A Smart Power Tailgate, which opens automatically when it detects the Ceed’s smart key in close proximity to the tailgate (Sportswagon)
Ride, handling and NVH: Engineered for European roads
The Ceed has been engineered exclusively for European roads, with European buyers in mind. A focus throughout the new model’s development on eliminating noise and vibrations means the cabin of the Ceed is more refined than ever.
The front springs are now 40 per cent stiffer and the torsional rigidity of the front stabiliser is reduced by 22 per cent. In addition to accommodating the lighter range of engines, these modifications enable more immediate handling responses and a flatter ride under cornering, reducing understeer and producing greater mechanical grip
In addition to the stiffer front springs, the Ceed’s responsive and engaging handling is supported by optional Michelin Pilot Sport 4 tyres for buyers specifying 17-inch wheels, allowing higher yaw velocity than key rivals in the C-segment.
Technology in the Ceed also plays a role in enhancing driver enjoyment, as well as safety. The front-wheel drive Ceed features Electronic Stability Control (ESC) and Kia’s Vehicle Stability Management (VSM) system as standard. This enables the inclusion of Torque Vectoring by Braking technology, an additional electronic driver support feature which intelligently brakes the inside wheels to reduce understeer around corners – making the Ceed more enjoyable and confidence-inspiring to drive.
Refinement and the suppression of noise, vibration and harshness (NVH) was a principal focus during the Ceed’s development. Engineers analysed every element of cabin, engine and suspension insulation and ‘transfer paths’ for NVH. The Ceed is therefore quieter than its predecessor at every engine speed, with road noise at 60 kph reduced from 67.5 to 66.5 dB. Wind noise is also reduced, with 63 dB registering in the cabin at 110 kph, compared to 64 dB in the second-generation model.
The chassis and bodyshell also contribute to lower levels of vibration from poor road surfaces. A thicker rear crossmember and additional reinforcement beneath the rear cabin and boot floors reduce the effect of vibrations from the rear axle. New anti-vibration pads are also fitted to the upper cowl, at the base of the windshield, reducing the effect of engine vibrations on the cabin.
Engines and transmissions: New powertrains as Euro 6d TEMP emissions standard comes into force
The Ceed range is powered by a wide choice of powertrains developed to meet diverse buyer needs. Petrol options include an updated version of Kia’s popular 1.0-litre T-GDi (Turbocharged Gasoline Direct injection) engine. The engine produces 120ps and 172 Nm torque, with emissions from 125 g/km, or 122 g/km with the optional ECO Pack (WLTP combined, converted back to NEDC 2.0).
A new ‘Kappa’ 1.4-litre T-GDi power unit replaces the earlier 1.6-litre GDI engine and produces 140ps, 4 per cent more than its predecessor despite its lower displacement. Both 1.0- and 1.4-litre T-GDi engines are fitted with a petrol particulate filter to further reduce tailpipe emissions, ensuring the Ceed goes beyond the requirements of the Euro 6d TEMP standard.
The Ceed is also available with Kia’s all-new ‘U3’ diesel engine. The new engine produces less carbon dioxide, particulate matter and NOx compared to earlier Kia diesel engines.
The new engine emits less CO2 than others in the Ceed line-up. Every engine is paired with a six-speed manual transmission, while the new 1.4-litre T-GDi and 1.6-litre CRDi engines are available with Kia’s seven-speed dual-clutch transmission.
In 2019, the Ceed will be available with Kia’s new ‘EcoDynamics+’ 48-volt mild-hybrid technology, to further reduce CO2emissions. The ‘EcoDynamics+’ powertrain supplements acceleration with power from a 48-volt battery, while a new Mild-Hybrid Starter-Generator unit extends engine ‘off time’ with a ‘Moving Stop & Start’ function.
Safety: Adoption of new driver assistance systems
In addition to the car’s seven standard airbags, advanced driver assistance technologies further enhance occupant protection, using active safety systems to mitigate the risk of collisions. Standard safety technologies will include High Beam Assist, Driver Attention Warning, Lane Keeping Assist with Forward Collision-Avoidance Assist.
A first for any Kia sold in Europe, the Ceed is available with Lane Following Assist, a ‘Level Two’ autonomous driving technology. Lane Following Assist tracks vehicles in front of the Ceed in traffic, and detects road markings to keep the car in its lane on the motorway. The system controls acceleration, braking and steering depending on the convoy of vehicles in front, using radar sensors to maintain a safe distance from the vehicle in front. Lane Following Assist operates between 0 and 130 kph.
Additional available technologies include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning, Rear Cross-Traffic Collision Warning, Smart Parking Assist, and pedestrian recognition with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system.
Every Ceed is equipped as standard with Kia’s Vehicle Stability Management (VSM). VSM ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.
On-sale from August with 7-Year, 100,000 mile warranty
The Kia Ceed will go on sale in the UK on 1 August with a preview week starting from 24th July. Four trim lines will be available from launch – grade ‘2’, ‘Blue Edition’, grade ‘3’ and ‘First Edition’. Full UK pricing and specification will be announced in due course. The Ceed will be covered by Kia’s quality promise, with the brand’s industry-leading 7-Year, 100,000-mile warranty as standard. Register your interest today.