Kia Motors (UK) Ltd’s innovative Approved Used Car Programme has triumphed for the third year in succession at Car Dealer Magazine’s Used Car Awards. The awards focus on those in the market who provide the best peace of mind to customers.
John Rayment, Sales Manager from GWR Kia commented on the win: “It’s great to be a part of this award win, since running the Kia Approved Used Programme at GWR Kia our customers have really benefitted from the wide range of Approved Used vehicles that we have in stock.”
Launched in 2010, and with over 45,000 Used Approved cars sold, the multi-award winning programme has been a huge success amongst the dealer network as well as customers. The programme gives used car buyers the same peace of mind as those buying new, with all cars having the industry-leading warranty reinstated at seven years, demonstrating the high standard and confidence that Kia has in the reliability, quality and preparation of all its Kia Approved vehicles.
James Baggott, founder of Car Dealer Magazine and CEO of its parent company Baize Group, said: “Kia is a worthy recipient of this award. Our judging process revealed it’s a manufacturer that pays a huge amount of attention to its used car operation and really looks after buyers of pre-owned vehicles. An industry-leading offer and excellent levels of customer service have enabled Kia to lift one of the most prestigious trophies at this year’s Car Dealer Magazine Used Car Awards. It’s a well-deserved success and something to be truly proud of.”
The Kia Approved Used Car Programme is only available from selected franchised Kia dealers in the UK, including GWR Kia.