- Manufacturer Award voted for by dealers
- Praised for dealers who are “clearly thriving and happy”
Kia Motors (UK) Limited has captured Car Dealer magazine’s prestigious Car Dealer Power Award as Manufacturer of the Year for the second year in succession.
Presenting the Award, James Baggott, Managing Director of Car Dealer said: “Kia is a brand that is seemingly unstoppable in its progress with well-designed and reliable cars all delivered with a seven year warranty.
“With great cars in the line-up and a dealer network that is clearly a thriving and happy one it is no surprise that Kia has successfully defended its title of top dog from last year!” he added.
Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited commented: “This is a very special award for us to win because it is voted for by dealers across all the brands from right round the country. The partnership with our dealers is absolutely essential to us and sharing our success is at the heart of everything we do.”
Kia has also recorded its best-ever first half sales performance – passing the 50,000 mark despite stiff market conditions during the last three months. This is the first time Kia has hit the milestone having first started trading in the UK in 1991. During that year, Kia sold just under 1,800 cars, a figure that it now sells on average every week across its 188 strong dealer network – with GWR Kia contributing towards this. Kia has targeted a full-year sales number of 92,000 with a longer-term goal of 100,000 sales a year before the end of the decade.
Paul Philpott said; “We’re thrilled to have been able to break such a milestone within the UK, and this is testament to our growing brand presence, and strength of our design. Our total sales in the UK now number 861,143 with sales expecting to reach the one million mark by 2020.
The news follows wider industry expectations of slower sales during Q2 2017, as buyers opt for used models over new cars because of the costs associated with changed tax rules.