Kia Approved – Winning!


For the second year in succession Kia’s innovative Approved Used Scheme, available GWR Kia in Brentford, has snatched the top award at Car Dealer magazine’s Used Car Awards for providing customers with the best peace of mind in the market. The brand won the award for the first time in 2013.

John Rayment, Sales Manager at GWR Kia has said, “We are very proud to be a Kia Approved Used dealer. It just goes to show that the Kia programme available at GWR Kia gives used car buyers the same peace-of-mind as new car buyers with all of our Used Approved Kia cars having the Warranty reinstated – a first in the industry.”

First launched in 2010, and with over 45,000 Used Approved cars sold, the now multi-award-winning Kia Used Approved Programme has been a huge success for Kia.

TV’s Wheeler-Dealer Mike Brewer, who presented the award said: ”Peace of mind is so important to people when they are buying a used car. Buying new means there are plenty of safety nets provided which isn’t always the way in the second-hand market. That’s why a good manufacturer used car scheme is so important – and why this particular award is so fiercely contested.”

He went on to say “At a time when the majority of used car schemes offer the same level of cover, this manufacturer stands head and shoulders above the rest.  Others have been trying to catch up but our winner remains out in front.”