Kia Motors has recently introduced the launch of a new sub-brand, ‘DRIVE WISE’, to encompass its future Advanced Driver Assistance Systems (ADAS). DRIVE WISE embodies Kia’s philosophy to realise intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Kia recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030.
DRIVE WISE has been designed to improve on-road safety and enable owners to focus more on the pleasures of driving.
The more advanced technologies under development by Kia provide the driver with greater levels of assistance, anticipating and reacting to changing road conditions and potential hazards to improve safety for all road users. By helping to eliminate many of the inherent dangers, stresses and hassles of driving on today’s congested roads, DRIVE WISE will enable owners to focus more on the pleasures of driving.
Kia’s future DRIVE WISE technologies include Highway Autonomous Driving, Urban Autonomous Driving, Preceding Vehicle Following, Emergency Stop System, Traffic Jam Assist and a new Autonomous Valet Parking.
Next-generation vehicle interaction
DRIVE WISE technologies will also facilitate communication and interaction between the driver and vehicle with innovative new Human Machine Interface (HMI) functions, such as gesture control, fingerprint sensors and smart-device connectivity.
Kia’s next-generation HMI is based on the concept of ‘blind control’, with a fingerprint touchpad and gesture recognition used to operate the car’s controls. Automatically recognising individual driver’s preferences on start-up – based on their fingerprint or smartwatch – the car can immediately change the cabin ambience for the driver with their favourite music, preferred climate control temperature and the type of information displayed by the instrument panel.
Drivers’ gestures are recognised by the I-Cockpit if they want to change any setting in the cabin, without taking their eyes off the road ahead.
Kia’s all-electric Soul EV – the company’s first globally-sold electric car – is acting as the brand’s testbed for the development of next-generation DRIVE WISE technologies, as it takes to the roads around Death Valley.
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Watch to find out more about the new technologies here.