Welcome to GWR Kia

GWR Kia is the flagship dealership for Kia Motors UK Ltd and is operated by Norton Way Group. The dealership is situated on the Great West Road, Brentford, West London and opened its doors in August 2016.

GWR Kia is a 41,000sqft dealership split into four floors including a multi- level showroom. The highly visible site takes centre stage on the M4 elevated section, which is one of Britain’s busiest commuter roads. The top floor features a stunning, entirely glass façade to display the vehicle range and also includes a 17 by 4 metre LED display screen.

The ground floor has over 750m² of space and hosts the entire Kia product range, for customers to view and test drive. Our café is also located on the ground floor, with seating for over 40 people and is a great space for local businesses to drop by when considering a new fleet deal. The café is also open to the public. Used cars are housed on our 450m² first floor showroom, customers are able to view the full range of stock both inside and out.

The lower ground floor of GWR Kia, boasts seven service and two MOT bays, with space to expand to 15 bays, making GWR Kia a one-stop shop for all things Kia.

We take pride in our level of sustainability at the site, with our energy strategy including low and zero carbon technologies, comprising air source heat pumps, roof mounted solar PVs, water harvesting and LED lights.


About Norton Way Group

Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.

Since that time the Managing Director, David Grainger has added a Mazda dealership on adjoining land and purchased an existing Peugeot franchise to strengthen the Business. With combined expansion ever in mind David opened the innovative Chiswick Honda brand centre on the site of the old Honda UK head office in 2001. This was the culmination of many years of hard work, and planning.

In 2004 Norton Way Group relocated its highly successful corporate operation to a purpose built facility in Arlesey.

In April 2008 the shareholders of Norton Way Group Limited and Marubeni made an agreement to transfer the control of the Norton Way Group to Marubeni Corporation subsidiary, Marubeni Auto Investment (UK) Limited. Since then Norton Way Motors has continued to grow introducing the Suzuki brand to the group in September 2009 with Norton Way Suzuki in Letchworth acting as an approved aftersales location.

Norton Way Motors continued to grow in 2012 with the introduction of Nissan brand to the group, through the launch of our brand new dealership Norton Way Nissan in February 2012. With the launch of Wimbledon Park Honda and Norton Way Skoda in April 2012 at our site in South West London, SW18, Norton Way have now increased to three Honda dealers and introduced Skoda to our group with our new Skoda Approved Repairer situated at Norton Way Skoda.

September 2016 marked the launch of the GWR Kia flagship store on the Great West Road, the 41,000sqft dealership is split into four floors including a multi-level showroom.

Marubeni Automotive consists of some 50 companies/dealerships and is headed by Marubeni Corporation Automotive Department in Tokyo. The activities vary from import/export, retail import/distribution, service, retail finance and even manufacturing (as a minority investor with mainly Japanese manufacturers).

Now let us introduce you to some of our core team who will make your experience with us truly memorable. 


Our Team